____ Home Care and I&I Cleaning Solutions

Safe. Sustainable. Effective.

Innovative cleaning ingredients from the world’s most trusted supplier.


What it means to be on the EPA List N* and CBC list**

The outbreak of the novel Coronavirus, SARS-CoV-2, the cause of COVID-19, has businesses and consumers alike seeking..


Most trusted supplier of cleaning ingredients

Our industry-leading formula: We blend world-class expertise, tailored service and continual innovation to deliver sustainable, powerful, and cost-effective..

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____  Home Care Formulations

Safe at home.

Fewer steps to a cleaner, safer home. How? Because we stay three steps ahead.

How we do Home Care
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____  I&I Formulations

Your partner on the job.

A higher standard of cleaning, powered by science.  

How we do I&I
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Product Finder

The future of cleaning products is already here. BASF’s portfolio offers unmatched depth and breadth, with chemicals and ingredients to match even the strictest regulations, certification requirements, and labeling guidelines. We specialize in high-performing, sustainable solutions that meet demands and elevate brands.

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Latest Market Insights.

At BASF, we don’t simply keep up with the trends. We create them. And we help brands move the industry forward. Our market insights are the result of in-depth research and analysis combined with the experience of a team that has always been part of your success.

BVERDE® GP 790 L: Achieve Anti-Redeposition Performance Without Compromising Sustainability

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BASF's Pluronic® Surfactants Celebrates 70 Years of Superior Cleaning Performance

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Solve tough soil problems. Solvent-free.

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New Performance Polymer from BASF Delivers Superior Oily Stain Removal at Low Temperatures

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____  Here for the long run

Sustainability at BASF.

For us, sustainability isn’t a buzzword. It’s a core element of our operations. We’re committed to making intelligent, efficient use of available resources, with safety, efficacy, eco-impact and future generations at the forefront of everything we do. For us, sustainability is the right thing to do, and it’s also the smart thing to do. It’s a driver for growth and an element of our risk management.