Sold both as a 100% active product. It has very fast dynamics and excellent detergency on oily soils. Even, when used in low levels, can boost the degreasing power of the detergent without reducing the foam. It has a lower tendency to form gel compared to longer chain alcohol ethoxylates. It has a HLB of 13 and cloud point of 56 °C It is listed on safer choice. Final surfactant choice would be formulation dependent.