About Us.

Our industry-leading formula: We blend world-class expertise, tailored service and continual innovation to deliver sustainable, powerful, and cost-effective solutions that help consumers lead easier, cleaner, safer lives.

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Not only do we believe that quality and sustainability can coexist, but we take it a step further: We know that sustainability can’t exist without innovation and superior quality. Our products deliver a win-win-win for you, for consumers, and for our collective future.

BASF is the world’s most trusted supplier of cleaning ingredients.

Our Home Care and I&I portfolio offers peerless breadth and depth, providing solutions for laundry, hard surface cleaners, floor care, dish care, plus deodorizers and disinfectants with ingredients including:

Optical brighteners
Chelating agents

…and more. And some of our most powerful ingredients don’t come in a container – they’re the transparency, communication tools, research and support we offer every day.

Our ingredients are welcomed into homes and businesses around the globe because we deliver superior quality combined with an uncompromising commitment to sustainability.

This commitment is at the core of what we do, and we have set transparent and verifiable global goals with regard to sustainable development. We offer a diverse portfolio of bio-based, biodegradable and CleanGredients-listed ingredients and are working to ensure that our renewable-based products are made from sustainably sourced raw materials.

We have a robust history of leveraging technical expertise and in-depth knowledge of regulatory requirements to give our customers a competitive edge.

We have a global reach and regional presence. We have a Customer Innovation Center in Mexico City and our technical lab is based just outside of Detroit, where resilience and a rigorous work ethic is built into the fabric of the community. We’re not content to keep pace with industry trends; instead, we’re constantly evolving to lead the way and raise the bar through our product offering.

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BASF’s Home Care and I&I division offers individualized, customer-centric responsiveness backed by the capabilities of one of the world’s largest producers of chemicals and related products.

This ideal formulation optimizes competitive advantage for partners like you.

We invite you to learn more about our solutions and support. On this site you can explore product details and specifications, read up on the value of our products, and keep on top of industry trends and innovation with our Formulation Forum and Insights. And of course, don’t hesitate to reach out if there’s anything we can do to help.

Let’s innovate together to deliver the future of clean.