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This year marks a significant milestone for BASF's Pluronic Surfactants, a range of versatile cleaning agents that have revolutionized the industry for seven decades. Developed from an innovative invention submitted in 1953 by Lester Lundsted of Wyandotte Chemical, Pluronic Surfactants have continuously evolved to provide unparalleled cleaning performance. In this article, we will explore the inception of Pluronic, delve into the range of Pluronics offered by BASF for cleaning formulations, and discuss the manifold benefits they bring to various applications.