Data-driven consumer and industry trends.

Liquid laundry detergent demand soared during the pandemic, as a focus on hygiene, more time spent in the home, and a desire to stock up on the essentials sent consumers heading for the checkout lane (or, more accurately, the ecommerce cart). The post-pandemic landscape indicates a continued desire for efficacious, powerful cleaning products – liquid laundry among them – but also a return to the pre-pandemic rise in desire for sustainable home care solutions. This dual demand for efficacy and sustainability is putting increased pressure on formulators to deliver new products that fit the bill. There are a small handful of levers that can be pulled to alter performance in liquid laundry products. One of the most compelling is the use of polymers.